Advent of Modern Marketing Today’s world has become increasingly smaller, all thanks to globalization. Communication has never been easier and this has contributed to the advent of marketing, with marketers using innovation to drive change and increase their customer base. Another consequence of globalization is the increase in competition as every brand now wants to get into
Print advertising is one of the oldest, and still one of the best, ways to get your company, brand, or product, to the reaches of the masses. Done badly, it’s time and money down the drain, and can be detrimental to it’s purpose. Well thought out and executed, print advertising will put the message across well, leave a lasting impression,